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Social Recruiting is Shifting the Definition of Career
Career is a foremost concern for most people, whether they’re currently job-hunting or not. Social recruiting changes what we mean by career. We live in a time of rapid technology change, with a...
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The Ten Million Dollar Hashtag
In the past month, the ALS Association has received more than $11.4-million in donations, thanks to a fundraising campaign in which celebrities pledged money, doused themselves with a bucket of ice...
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What is There to Market?
A dental checkup this week revealed a crown that needs to be replaced. It’s a standard procedure – the dentist takes a series of impressions and sends them to an outside lab, which manufactures a...
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Customer Communities and Lead Gen
Digital marketing is an emergent field – as marketers we haven’t yet figured out how to consistently get prospective customers to open an email, let alone to respond to a “call to action”. And where...
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The Future That’s Already Here
So many startling advances are being made today in machine learning, cloud computing, robotics, autonomous vehicles and virtual reality, that it’s easy to overlook biology. Which explains the visceral...
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The Awesome Value of Community
I saw something amazing this past Friday night at the SLAC National Accelerator Laboratory in nearby Menlo Park, CA (formerly the Stanford Linear Accelerator Center). In a presentation called...
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Facebook Ecosystem: Marketing, Mobile & My That’s A Lot of Photos
Three interesting data points from last Friday’s TechCrunch Facebook Ecosystem Conference in Redwood City: 1. Advertisers want analytics – Facebook is gradually changing the way it measures and reports...
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HubSpot Growth Validates Shift to Social Marketing
There’s been a lot of big-dollar activity in the social media marketing space this year, with Oracle buying Vitrue in May ($300-million), Salesforce buying Buddy Media in June ($689-million), and...
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The Me in Social Media
If you’re interested in how social business software can be improved, take a look at Alan Lepofsky’s recent blog post, My Top Three Issues with Social Software. Alan’s an analyst at Constellation...
View ArticleWoodworking Jigs and Software Robots
Forrester Research recently released a report on the emergent field of robotic process automation (RPA) – software bots you train to recognize recurrent activities in your everyday apps and websites so...
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